I happened to be at Chalk Farm tube yesterday, waiting for a train. As a bus user, I’m always curious to see what kind of ad campaigns studios are running on the underground for their current releases. At the moment, as a right-thinking film fan, you might be in a state of near-priapic delight at the wealth of prestige movies in cinemas. There’s posters up for The Wrestler, Slumdog Millionaire, The Reader, Milk and Frost/Nixon, breathlessly described with attention-grabbing quotes like “the feel-good film of the decade”, or “a contender for Best Picture”. It is, of course, January, and rather shamelessly the studios are chucking out their high-calibre movies as we pile headlong into Awards season.
