Itโ€™s good to see the UNCUT Arena pretty much rammed by the time Cherry Ghost come on, just after 3pm, a lot of interest being show to this Lancashire five-piece.

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Iโ€™ve got admit, Iโ€™m not entirely convinced. Iโ€™d hoped thereโ€™d be more sense of the experimental urges of, say, Wilco (after whose song, โ€œTheologiansโ€, theyโ€™re named) and Sparklehorse. In fact, they seemed rather too earnest for my tastes, a bit too close to Elbow, in fact, in terms of their Big, Melancholic Northern Songs.

Skipping over to the Obelisk Arena โ€” thatโ€™s the main stage in old money โ€” hereโ€™s The National, whoโ€™re in the process of Taking Themselves Very Seriously. Singer Matt Berninger adopts a rather affected pose, his left arm clutching his right armpit, the mic held above his head. There is much intense flaying of a violin.

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Everyone looks very, very intense on stage.

Which is why itโ€™s funny when three blokes stand up and start waving at the stage in a disarmingly friendly manner for pretty much the duration of the set. Youโ€™ve got to have fun at a festival, right?

As it is, I like The Nationalโ€™s Alligator album, and the tracks they play off it โ€” โ€œSecret Meetingโ€, โ€œAbelโ€, โ€œMr Novemberโ€ โ€” sound fantastic. Big, sweeping songs that remind me of Echo & The Bunnymen and The Chameleons circa the Strange Times album. Berningerโ€™s baritone swoons in all the right places, clearly learned from the Stuart Stapes Handbook For Maudlin Crooners. Itโ€™s good, but the songs from the new album, Boxer, seem to just replay the same hooks, everything feels a bit second hand.

They thank Andrew Bird and Cold War Kids for lending them equipment โ€” thereโ€™s has gone missing, it seems, presumably in the barrage claim at an international airport.

So, not the best of starts today for me musically, but Iโ€™m pretty certain the Sheffield Cocker and Arcade Fire will bring Latitude to a rousing finish.

Onwards!