Chigliak Records will release local Wisconsin acts, โ€˜lost recordsโ€™ and new music

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Bon Iverโ€˜s frontman Justin Vernon has launched his own label, called Chigliak Records.

An imprint of Jagjaguwar, the label he himself is signed to, Chigliak Records will release music that was โ€œnever commercially releasedโ€ or โ€œlocally released [in Wisconsin] and never put out on vinylโ€, as well as new music, reports Rolling Stone.

Speaking to Pitchfork back in 2010, Vernon said the first release from the label would be from a band called Amateur Love, which featured Brad and Phil Cook, now of Megafaun.

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โ€œThey put out a record and it probably sold like 500 copies โ€“ it was like this electro-pop thing with a Neil Young or Paul Westerberg-quality songwriter, I shit you not,โ€ said Vernon. He went on to say of the label: โ€œItโ€™s like a โ€˜lost recordsโ€™ thing and Iโ€™m encouraging other people to send in records of their local heroes โ€“ totally unsigned shit that never went anywhere but is incredible.โ€

The name Chigliak is taken from a character on 1990s US TV series, Northern Exposure.