US Grammy Award winning rapper Kanye West is to star in a new sit-com, based loosely on his life.

The show will centre on West’s daily life as a hugely successful rapper and producer and West is helping develop the show with genius producers Larry Charles andf Rick Rubin.

Contrary to reports on sites such as Allhiphop.com that the show would be the latest reality TV fodder, West speaking to MTV News, has said, “I wouldn’t do something as clichéd as a reality show. At least give me the credit for being more creative than that… For the last couple of years, Larry, Rick and I have been developing this pilot. It’s a situational half-hour comedy. It’s fictional, and loosely based on my life.”

Charles previous’ exec produced credits include HBO’s hit series Curb Your Enthusiasm, Seinfeld and more recently the international hit movie Borat.