60s rockers The Kinks have voiced their outrage at the plans by a London pub to get sell off its shrine to the band. The Clissold Arms in Muswell Hill is famous as the first venue which The Kinks played at in the early 60’s. Due to renovations, which will see it turned into a gastropub, the owners have decided to rid themselves of The Kinks memorabilia in Kinks Corner. Ray Davies is said to be “genuinely disappointed” while guitarist brother reacted more angrily questioning, “Have they lost their dignity, sense of local history and English heritage?” While the pub closed last year, fans from around the world have been attracted to the pub, many who have sent angry letters to the owners. Ray Davies, whose most famous album with the band is “The Kinks Are the Village Green Preservation Society” has also written to pub boss Caroline Jones to make her reconsider the decision. Davies who has recently had critical success with his solo album, “Other People’s Lives” pledged to "do all I can to help" to protect the memorabilia much of which has been denoted by fans.