HAPPENINGS TEN YEARS TIME AGO
March 26 to April 1, 1997
MTV fire a string of onscreen presenters, after US ratings drop by 20 per cent. The station's facelift, which it claims will result in the screening of about 20 extra hours of videos a week, with a stronger emphasis on indie, electronica and dance artists, is also believed to have been prompted by a hugely critical music biz poll. The survey, by the Record Industry Association of America, suggests that MTV has become "surprisingly irrelevant" to consumers.
