New Yorkers passing through the Lower East Side yesterday may have had more cause than usual to pause at a sex shop called Babeland.

It was here, apparently, that REM chose to film the video for the first single, “Supernatural Superserious”, from the forthcoming “Accelerate”.

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According to a blog posted on the shop’s website, Messrs Buck, Mills and Stipe filmed at the Italian restuarant next door before taking over the sex shop.

Jamye Waxman, Babeland’s blogger, is not, unfortunately, much help in letting us know what “Supernatural Superserious” actually sounds like. “R.E.M., the band that feels like they may have gone bye-bye just a few years ago, is back,” she writes, “and if the single from last night is any indication of the future of their music, let me just say I’m hooked.”

“Accelerate” is due to be released in the UK on March 31.