Groomed for mainstream success, Big Brovaz?an eight-strong London collective?rival their transatlantic contemporaries for marketing ambition and bling-bling blarney. The concept is shameless, too, matching up two producers, three male rappers and three female singers to create a lucrative hybrid of OutKast and Destiny's Child. Sadly, the music doesn't measure up. While the women sing decently, the rapping is unexceptional: it would have helped had they understood there was more to OutKast than flash and clowning. There's little here to give their US idols sleepless nights.
Groomed for mainstream success, Big Brovaz?an eight-strong London collective?rival their transatlantic contemporaries for marketing ambition and bling-bling blarney. The concept is shameless, too, matching up two producers, three male rappers and three female singers to create a lucrative hybrid of OutKast and Destiny’s Child. Sadly, the music doesn’t measure up. While the women sing decently, the rapping is unexceptional: it would have helped had they understood there was more to OutKast than flash and clowning. There’s little here to give their US idols sleepless nights.
